0125-NOC

Advertising, marketing and public relations managers

(NOC 0124)
High opportunity occupation High opportunity occupation
Annual Earnings
$100,276
Typical Education Background
Degree
Job Openings
(2022-2032)
4,500

Career Overview

Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations.

Duties

Advertising, marketing, public relations and e-business managers:

  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Earnings

Earnings is income that workers receive in exchange for their labour. Depending on the type of employment, earnings can be in the form of wages (hourly), salaries (fixed monthly or annual) or self-employed earnings.

Annual Earnings

$100,276

Provincial Hourly Rate

High$72.12/hr
Median$48.08/hr
Low$26.44/hr
Source: B.C. Labour Market Information Office, derived from 2022 Job Bank Wage data

Work Environment

# Workers Employed

9,200

% Employed Full Time

65%
Source: 2016 Census

Work is done typically in an office environment.

Career Pathways

Progression to senior management positions is possible with experience.

Occupational Interests

It’s important to understand what kinds of occupations align with your interests.

For more about occupational interests visit Skills for the Future Workforce > Characteristics.

Here are the top occupational interest(s) for this career profile:

Enterprising
Enterprising

Job Titles

Administrator, advertising / publicity
Channel marketing manager
Corporate affairs manager
Director, sales & marketing
Graphic design firm manager
Manager, fundraising campaign
Manager, web marketing
Marketing executive

Education, Training and Skills

Advertising and public relations managers:

  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
  • Several years of experience in an advertising, public relations or communications officer position or in a related occupation

Marketing managers:

  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
  • Several years of experience as a sales, marketing or public relations representative or in a related occupation

E-business managers:

  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet services
  • Experience in website design, interactive media development, data administration or information systems analysis or experience related to website content

Education programs in B.C.

The following program areas are related to this occupation:

  • Marketing
  • Communication/Media Studies
  • Computer Information Systems/Science
  • Computing Science/Systems Related
  • Information Technology Management
  • Journalism
  • Public Relations
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Find out more information about programs offered specifically for this career.

Skills

Every job calls for a certain set of skills. Knowing those skills is the first step in finding a good career fit.

Here, you will find the 10 most relevant workplace skills. Some are more important to achieving success in a certain career than others. These skills may come naturally to you or you may need to gain them through education, training and experience.

See the list of work-related skills below, ranked in order of importance for this career. Check out the list and see if this career matches your skills—take that first step!

Speaking

Talking to others to share information effectively.

74%
Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

74%
Social Perceptiveness

Being aware of others’ reactions and understanding why they react as they do.

74%
Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

72%
Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

70%
Persuasion

Convincing others to change their mind or behaviour.

69%
Judgment and Decision-Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

69%
Complex Problem Solving

Being able to solve novel, ill-defined problems in complex, real-world settings.

67%
Writing

Communicating effectively in writing as appropriate for the needs of the audience.

66%
Coordination

Adjusting actions in relation to others' actions.

66%

Labour Market Statistics

Discover data, facts and information that have been gathered and analyzed. Learn about the characteristics of the economy and labour market in B.C.

Employment

Find out about employment types and trends by region and industry.

Employment

9,200
Source: 2016 Census

Employment by Region

Map of BC Map of Cariboo region Map of Kootenay region Map of Mainland/Southwest region Map of North Coast and Nechako region Map of Northeast region Map of Thompson-Okanagan region Map of Vancouver Island/Coast region
Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
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Region Employment (2022) % Employment of this Occupation
Cariboo 120 1.0%
Kootenay 140 1.5%
Mainland/Southwest 9,240 80.8%
North Coast and Nechako 50 0.5%
Northeast N/A 0.2%
Thompson-Okanagan 670 6.2%
Vancouver Island/Coast 1,060 9.8%
Source: 2016 Census and B.C. Labour Market Outlook

Labour Market Outlook

The B.C. Labour Market Outlook is a 10-year forecast of the expected supply and demand for labour in the province. It’s usually updated every year. The purpose is to provide British Columbians with the knowledge to make informed decisions on careers, skills training, education and hiring.

Forecasted Job Openings (2022-2032)

4,500
Source: B.C. Labour Market Outlook

Forecasted Job Openings

Forecasted Employment Growth Rate

Composition of Job Openings

Source: B.C. Labour Market Outlook

Job Openings by Region (2022-2032)

Map of BC Map of Cariboo region Map of Kootenay region Map of Mainland/Southwest region Map of North Coast and Nechako region Map of Northeast region Map of Thompson-Okanagan region Map of Vancouver Island/Coast region
Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
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Region Job Openings Avg. Annual Employment Growth
Cariboo 0 0.8%
Kootenay 40 0.7%
Mainland/Southwest 3,610 1.7%
North Coast and Nechako 0 1.8%
Northeast N/A N/A
Thompson-Okanagan 320 1.9%
Vancouver Island/Coast 480 1.8%
N/A: Data is not available for this region.
Source: B.C. Labour Market Outlook

Industry Highlights

Learn about the opportunities in B.C.'s major industries, including employment trends, earning potential, locations of work and more.

Forecasted Job Openings by Industry

IndustryJob Openings (2022-2032)
Professional, Scientific and Technical Services148,000
Information, Culture and Recreation57,300
Retail Trade115,500
Finance, insurance and real estate50,900
Manufacturing49,200
For additional industry information, visit the Industry Profiles page.
Source: 2016 Census and B.C. Labour Market Outlook

Resources

Resource information is currently not available.