Business development officers and marketing researchers and consultants (NOC 4163)

High demand occupation

About this job

Business development officers and marketing researchers and consultants:

  • do research, prepare policies and manage programs to encourage industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services
  • work for government departments, international organizations, marketing firms and business associations
  • may be self-employed
Common job titles
  • analyst / officer, tourism - government
  • analyst / officer, trade promotion
  • analyst, advertising
  • consultant / officer / specialist - tourism
  • consultant, development / marketing
  • consultant, mining industry development
  • analyst / officer, tourism - government
  • analyst / officer, trade promotion
  • analyst, advertising
  • analyst, business development
  • analyst, community economic development
  • analyst, economic development

Duties

Business development officers and marketing researchers and consultants perform some or all of the following duties:

  • develop policies and manage programs to promote industrial and commercial business investment in urban and rural areas
  • design market research questionnaires
  • carry out social or economic surveys on local, regional or national areas to assess development potential and future trends
  • plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial projects, community and business associations and government agencies
  • consider business opportunities and develop strategies to attract venture capital
  • respond to inquiries from members of the business community and general public about development opportunities
  • review and evaluate commercial or industrial development proposals and give advice on procedures and requirements for government approval
  • do surveys and analyze data on the buying habits and preferences of wholesale or retail customers
  • evaluate customer service and store environments
  • do comparative research on marketing strategies for industrial and commercial products
  • develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • prepare reports, research papers, educational texts or articles
  • plan and develop e-commerce strategies
  • give advice on planning and starting new businesses

Work environment

Key aspects of the work in this occupation:

  • Work takes place in a conventional indoor office setting.

Career paths and resources

Career paths

Progression to managerial positions is possible with experience.

Additional resources

Additional resources are not currently available for this career.