Business development officers and marketing researchers and consultants (NOC 4163)

Business development officers and marketing researchers and consultants perform some or all of the following duties:

• develop policies and manage programs to promote industrial and commercial business investment in urban and rural areas
• design market research questionnaires
• carry out social or economic surveys on local, regional or national areas to assess development potential and future trends
• plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial projects, community and business associations and government agencies
• consider business opportunities and develop strategies to attract venture capital
• respond to inquiries from members of the business community and general public about development opportunities
• review and evaluate commercial or industrial development proposals and give advice on procedures and requirements for government approval
• do surveys and analyze data on the buying habits and preferences of wholesale or retail customers
• evaluate customer service and store environments
• do comparative research on marketing strategies for industrial and commercial products
• develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
• prepare reports, research papers, educational texts or articles
• plan and develop e-commerce strategies
• give advice on planning and starting new businesses

Key aspects of the work in this occupation:

• Work takes place in a conventional indoor office setting.