Tourism and Hospitality

B.C.’s tourism and hospitality sector is thriving. With the strategic marketing of the Super, Natural British Columbia brand, and more airline flights bringing visitors to our province, B.C.’s tourism sector is outperforming the rest of Canada’s. People come here to enjoy the natural environment, warm people, diversity of cultures, places and experiences, and for the spectacular beauty. More than 4.9 million international visitors came to B.C. in 2015 – more visitors than there are residents of the province.

Tourism GDP contributed over $7 billion to the provincial economy in 2014. Over 127,500 people worked at a tourism-related business in 2014.


Accommodation services
Air transportation
Amusement, gambling and recreation industries
Food services and drinking places
Performing arts, spectator sports and related industries
Heritage Institutions

Sector Labour Market Partnerships Program

The Sector Labour Market Partnerships (LMP) Program helps industry and employers understand and respond to changing labour market demands. Under the program, partnership-led projects can apply for funding to address broader sector and regional labour market issues.

BC Tourism Labour Shortage Economic Impact Study - May 2016
Tourism Labour Shortage Economic Report – May 2016
go2HR Cook Labour Market Analysis Report – June 2016

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