Retail and wholesale trade managers (NOC 0621)

Retail and wholesale trade managers perform some or all of the following duties:

• plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
• manage staff and assign duties
• study market research and trends to find out about consumer demand, potential sales volumes and the competition
• study their clientele in order to understand what merchandise would sell best
• buy merchandise to sell
• set price and credit policies
• develop and undertake marketing strategies
• plan budgets and approve expenditures
• settle customer complaints
• decide staffing requirements and hire staff

Retail trade managers must enjoy working with the public because a large part of their job involves interacting with customers, answering questions and dealing with complaints.

Most managers work a minimum of 40 hours a week, but work schedules vary considerably. Independent owners of retail establishments have more control over their schedules, although hours of operation must be convenient for customers. Owners also tend to put in more hours before their establishment opens and after it closes.

Education, training & qualifications

Retail trade managers typically must have completed secondary school and have extensive work experience in the field. Other beneficial qualifications for a person in this career include:

• a university degree or college diploma in business administration or a related field
• courses in business and social sciences
• several years of related retail sales experience at increasing levels of responsibility
• on-site training, which in smaller companies may mean being guided by a supervisor, and in large national retail chains may mean being involved in year-long formal training sessions

• Completion of secondary school is required.
• A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
• Several years of related retail sales experience at increasing levels of responsibility are usually required.

Skills

• Innovative
• Social
• Directive
• Verbal & Written Comprehension

View skills definitions

Education programs in B.C.

The following program areas are related to this occupation:

For more information about programs offered specifically for this career, visit EducationPlannerBC.

To compete with large chains and online sales, small companies need to develop specialties to keep customers coming to them for their know-how. Small companies should also work to develop creative promotions to attract and retain customers.