Technical sales specialists - wholesale trade (NOC 6221)

High opportunity occupation

About this job

Technical sales specialists in wholesale trade sell a range of technical products, services and equipment. These can include electricity, telecommunications and computer services, as well as scientific, agricultural and industrial products. Their customers may include governments, industry and commercial businesses in Canada and around the world.

Technical sales specialists who are supervisors are included in this group.

Watch the video below to learn what a typical day is like for a technical sales consultant.


Technical Sales Consultant 

Common job titles
  • agent, business - computers
  • consultant, alternate heating energy
  • representative, technical sales
  • sales broker - wholesale
  • sales engineer, technical - computer
  • sales engineer, technical - industrial


Technical sales specialists in wholesale trade:

  • Specialize in a particular line of technical goods or services
  • Promote sales to existing clients
  • Look for new clients
  • Assess clients’ needs and recommend appropriate goods or services
  • Provide input into product development to help ensure their company’s offerings suit their customers’ needs
  • Develop reports and proposals to explain product benefits 
  • Give sales presentations
  • Negotiate prices, terms of sale and service agreements
  • Estimate costs of installation and maintenance
  • Prepare and manage sales contracts
  • Work with clients to solve problems and provide ongoing support
  • May supervise other staff
  • May train their clients’ staff to operate and maintain equipment

Work environment

Technical sales specialists in wholesale trade work for suppliers of technical goods and services. These include pharmaceutical companies, industrial equipment manufacturers, computer services firms, engineering firms and hydroelectric companies. Some technical sales specialists are self-employed workers who contract out their service. 

People in this job often travel to meet with current or prospective customers. Workers who are employed by companies headquartered outside of B.C. often work from home.

Technical sales specialists work closely with people. They meet with clients by phone, by video conference and in person. They may also provide training to customers virtually or in person.

The work can be fast paced, with tight deadlines. 

Insights from industry

Early in the COVID-19 pandemic, employment for technical sales specialists in wholesale trade fell in B.C. Wholesale trade has since rebounded and job opportunities are expected to stay strong going forward. 

In-person and online communication with clients is important to this work. So are phone skills, which continue to play a central role. 

Technical sales specialists often enjoy the satisfaction that comes from providing a product or service that successfully answers a client’s need.

Career paths and resources

Career paths

Technical sales specialists can transfer their sales skills to other technical products or services. 

With additional training or experience, they may move into management or supervisory roles, such as technical sales supervisor.

Additional resources