4153-NOC

Educational counsellors

(NOC 41320)
Annual Earnings
$83,653
Training, Education, Experience and Responsibilities
University Degree
Job Openings
(2023-2033)
1,810

Career Overview

Educational counsellors work for K-12 schools and post-secondary institutions, where they provide support and information to students. They offer academic guidance, career information or personal counsel – or a combination of all three – to help students succeed in their studies and beyond.

Duties

Educational counsellors:

  • Advise students on course and program selection, timetables and scheduling
  • Help students adjust to school and build study skills
  • Develop and co-ordinate groups and workshops on topics such as note-taking, time management, exam anxiety and test preparation
  • Work with students to explore careers, prepare resumés, develop interview skills and build job-search strategies
  • Co-ordinate co-op programs, school-to-work transition programs, professional development sessions and student exchanges
  • Provide academic information to future students, their parents and their counsellors
  • Organize student orientation programs in colleges and universities
  • Arrange for employers to recruit co-op students and new graduates
  • Work with teachers, parents, faculty and other professionals such as psychologists, speech therapists and social workers to support students
  • Help students with personal matters such as substance use, depression, eating disorders, anxiety, and issues around gender, sexuality, self-esteem, family and relationships
  • Counsel students in crisis, including those dealing with abuse, suicidal feelings, or the death of a friend or family member
  • Administer and interpret standardized intelligence, personality, vocational, aptitude and interest tests
  • May teach regular classes, oversee peer counselling programs or supervise field experience for graduate students in counselling

In post-secondary settings, educational counselling is usually divided into separate roles:

  • Academic advisors deal with course and program advising
  • Career educators help students with career exploration, resumés and interview skills
  • Personal counsellors address mental health and wellness

Earnings

Earnings is income that workers receive in exchange for their labour. Depending on the type of employment, earnings can be in the form of wages (hourly), salaries (fixed monthly or annual) or self-employed earnings.

Annual Earnings

$83,653

Provincial Hourly Rate

High$52.88/hr
Median$40.11/hr
Low$27.04/hr
Source: B.C. Labour Market Information Office, derived from 2023 Job Bank Wage data

Work Environment

# Workers Employed

4,430

% Employed Full Time

48%
Source: 2021 Census

Educational counsellors work in K-12 schools, post-secondary institutions, other educational settings and government agencies. They usually keep regular school or office hours.

They work closely with children, youth and young adults. Some spend time visiting schools to meet with prospective students, parents and other educational counsellors.

Educational counsellors may deal with complex and stressful situations. They work with vulnerable children and youth experiencing mental health problems and other issues. They are bound by a strict code of ethics and they must keep information confidential while making judgment calls on potential risks to their students or others.

Career Pathways

In general, elementary school counsellors provide more social and personal counselling, while high school counsellors provide more career and academic counselling.

Educational counsellors in colleges, universities and other post-secondary settings tend to specialize. They may focus on academic counselling, personal counselling or career counselling.

Occupational Interests

It’s important to understand what kinds of occupations align with your interests.

For more about occupational interests visit Skills for the Future Workforce > Characteristics.

Here are the top occupational interest(s) for this career profile:

Social
Social

Job Titles

Academic counsellor
Career counsellor - education
Indigenous advisor - college
School counsellor
Student services counsellor

Education, Training and Skills

Educational counsellors must have a bachelor’s degree in a field, such as counselling, career development, education or social sciences. Many jobs also require a master's degree in counselling psychology or in a related field, such as educational psychology, developmental psychology or social work.

To work in the K-12 school system, educational counsellors usually need a teacher’s certificate and some teaching experience.

To work in post-secondary settings, educational counsellors may need an academic specialization and licensing by a provincial regulatory body. For example, career educators can apply for certification as a certified career development practitioner (CCDP) through the BC Career Development Association.

Workers coming to B.C.

Career educators coming to B.C. who are certified by a regulator elsewhere in Canada can apply for the same certification from the regulator in B.C. Under the terms of the Canadian Free Trade Agreement (CFTA), most applicants who are transferring their credentials from elsewhere in Canada will not be required to complete additional training or testing. However, the B.C. regulator may ask applicants to provide further information, such as a letter of good standing, references or a criminal record check.

Workers who trained outside of Canada

Career educators who trained outside of Canada and have never received certification from a Canadian jurisdiction will likely need a full assessment to be certified in B.C. Most occupational regulators have a process for assessment and recognize internationally trained applicants. Contact the BC Career Development Association for details on how to apply for certification in B.C.

​For information about labour mobility in Canada, visit www.workersmobility.ca.

View a list of Professional Regulatory Authorities in B.C.

Education programs in B.C.

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Find out more information about programs offered specifically for this career.

Skills

Every job calls for a certain set of skills. Knowing those skills is the first step in finding a good career fit.

Here, you will find the 10 most relevant workplace skills. Some are more important to achieving success in a certain career than others. These skills may come naturally to you or you may need to gain them through education, training and experience.

See the list of work-related skills below, ranked in order of importance for this career. Check out the list and see if this career matches your skills—take that first step!

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

84%
Social Perceptiveness

Being aware of others’ reactions and understanding why they react as they do.

81%
Speaking

Talking to others to share information effectively.

81%
Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

78%
Service Orientation

Actively looking for ways to help people.

78%
Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

75%
Writing

Communicating effectively in writing as appropriate for the needs of the audience.

75%
Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

72%
Active Learning

Understanding how new information could be used to solve current and future problems in making decisions.

72%
Coordination

Adjusting actions in relation to others' actions.

72%

Labour Market Statistics

Discover data, facts and information that have been gathered and analyzed. Learn about the characteristics of the economy and labour market in B.C.

Employment

Find out about employment types and trends by region and industry.

Employment

4,430
Source: 2021 Census

Employment by Region

Map of BC Map of BC highlighting Cariboo region Map of BC highlighting Kootenay region Map of BC highlighting Mainland/Southwest region Map of BC highlighting North Coast and Nechako region Map of BC highlighting Northeast region Map of BC highlighting Thompson-Okanagan region Map of BC highlighting Vancouver Island/Coast region
Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
Region Employment % Employment of this Occupation
Cariboo 110 2.5%
Kootenay 70 1.6%
Mainland/Southwest 2,890 65.2%
North Coast and Nechako 65 1.5%
Northeast 30 0.7%
Thompson-Okanagan 385 8.7%
Vancouver Island/Coast 880 19.8%
Source: 2021 Census

Labour Market Outlook

The B.C. Labour Market Outlook is a 10-year forecast of the expected supply and demand for labour in the province. It’s usually updated every year. The purpose is to provide British Columbians with the knowledge to make informed decisions on careers, skills training, education and hiring.

Forecasted Job Openings (2023-2033)

1,810
Source: B.C. Labour Market Outlook

Forecasted Job Openings

Forecasted Employment Growth Rate

Composition of Job Openings

Source: B.C. Labour Market Outlook

Job Openings by Region (2023-2033)

Map of BC Map of BC highlighting Cariboo region Map of BC highlighting Kootenay region Map of BC highlighting Mainland/Southwest region Map of BC highlighting North Coast and Nechako region Map of BC highlighting Northeast region Map of BC highlighting Thompson-Okanagan region Map of BC highlighting Vancouver Island/Coast region
Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
Region Job Openings Avg. Annual Employment Growth
Cariboo 40 0.1%
Kootenay 30 0.5%
Mainland/Southwest 1,050 1.0%
North Coast and Nechako 10 0.0%
Northeast 20 1.1%
Thompson-Okanagan 220 1.8%
Vancouver Island/Coast 440 1.0%
Source: B.C. Labour Market Outlook

Industry Highlights

Learn about the opportunities in B.C.'s major industries, including employment trends, earning potential, locations of work and more.

Forecasted Job Openings by Industry

IndustryJob Openings (2023-2033)
Educational Services1,670
Health Care And Social Assistance50
Public Administration30
Professional, Scientific And Technical Services30
Repair, Personal And Non-Profit Services10
For additional industry information, visit the Industry Profiles page.
Source: B.C. Labour Market Outlook

Insights from Industry

In the K-12 school system, mental health and wellness are a focus for all educational counsellors. Since they are often a student’s first experience with personal counselling, these educational counsellors play an important role in shaping a young person’s attitude and openness in seeking mental health support in adulthood.

Resources