Professional occupations in advertising, marketing and public relations (NOC 1123)

About this job

See what a day in the life of this job is like—watch WorkBC’s Career Trek video about this occupation.

Source: WorkBC’s Career Trek

This unit group includes specialists in advertising, marketing and public relations who:

  • analyse, develop and implement communication and promotion strategies and information programs,
  • analyse advertising needs and develop appropriate advertising and marketing plans,
  • publicize activities and events,
  • maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.
  • work for consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations,
  • may be self-employed.

Agents such as entertainment, literary and sports agents are included in this unit group.

Common job titles
  • administrator, affiliated stations
  • advertising consultant / e-media
  • agent, arts / sports / authors
  • officer, museum education
  • officer, tourism information
  • product manager - marketing
  • administrator, affiliated stations
  • advertising consultant / e-media
  • agent, arts / sports / authors
  • art educator - museum
  • communications consultant
  • development officer - university

Earnings

Annual provincial median salary

$64,174

Source: 2016 Job Bank Wage data

Note:Estimated median employment income based on 2016 Job Bank median hourly wage rate (median annual salary = hourly wage rate x 40 (hours per week) x 52.14 (weeks per year))

Provincial hourly rate

  • High
  • Median
  • Low

Source: 2016 Job Bank Wage Report

Duties

Specialists in advertising, marketing and public relations perform some or all of the following duties:

  • Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
  • Advise clients on advertising or sales promotion strategies
  • Develop and implement advertising campaigns appropriate for print or electronic media
  • Gather, research and prepare communications material for internal and external audiences
  • Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
  • Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
  • Initiate and maintain contact with the media
  • Arrange interviews and news conferences
  • Act as spokesperson for an organization and answer written and oral inquiries
  • Co-ordinate special publicity events and promotions for internal and external audiences
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
  • Prepare or oversee preparation of sports, literary, performance or other contracts.

Special duties

  • Literary agents specialize in representing specific types of authors and writers.
  • Performance agents specialize in representing specific singers, musicians, actors or other performers.
  • Sports agents specialize in representing specific athletes or sports teams.

Work environment

Key aspects of the work in this occupation:

  • Work takes place in a conventional indoor setting.

Job requirements

Education, training & qualifications

  • A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
  • Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Skills

  • General Learning Ability
  • Motor Coordination
  • Detail-Oriented
  • Clerical Ability
  • Verbal & Written Comprehension
View skills definitions

Education programs in B.C.

The following program areas are related to this occupation:
  • Communication/Media Studies
  • Journalism
  • Marketing
  • Public Relations

For more information about programs offered specifically for this career, visit EducationPlannerBC.

Select a region to view regional outlook
Vancouver Island / Coast Mainland / Southwest Thompson-Okanagan Kootenay Cariboo Northeast North Coast & Nechako
Cariboo
Employment in 2016:
10
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Kootenay
Employment in 2016:
30
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Mainland / Southwest
Employment in 2016:
7,530
Average annual employment growth:
1.4%
Expected number of job openings:
2,680
North Coast & Nechako
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Northeast
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Thompson-Okanagan
Employment in 2016:
380
Average annual employment growth:
1.3%
Expected number of job openings:
150
Vancouver Island / Coast
Employment in 2016:
1,410
Average annual employment growth:
1.3%
Expected number of job openings:
540

N/A - Data not available

Source: B.C. Labour Market Outlook

Career paths and resources

Career paths

Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

Additional resources

Additional resources are not currently available for this career.