People who have professional occupations in advertising, marketing and public relations are responsible for analyzing, developing and implementing communication and promotion strategies and information programs.
This occupational group also includes entertainment, literary, and sports agents.
Want to learn more? Watch this WorkBC Career Trek video and see what it’s like to work in this type of career.
People in this career group maintain media relations on behalf of businesses, governments and other organizations, as well as for performers, athletes, writers and other talented individuals.
Those who specialize in advertising, marketing and public relations:
They may be self-employed or work for consulting firms, advertising agencies, corporations, associations, governments, social agencies, museums, galleries, public interest groups, and cultural and other organizations.
Estimated median employment income based on 2021 Job Bank median hourly wage rate (median annual salary = hourly wage rate x 40 (hours per week) x 52.14 (weeks per year))
Note:Estimated median employment income based on 2021 Job Bank median hourly wage rate (median annual salary = hourly wage rate x 40 (hours per week) x 52.14 (weeks per year))
Source: 2021 Job Bank Wage Report
Source: B.C. Labour Market Outlook
10 year expected job openings: 5,240
Specialists in advertising, marketing and public relations:
Key aspects of the work in this occupation:
Source: 2016 Census
For more information about programs offered specifically for this career, visit EducationPlannerBC.
Every job calls for a certain set of skills. Knowing those skills is the first step in finding a good career fit.
Here, you will find the 35 most relevant workplace skills. Some are more important to achieving success in a certain career than others. These skills may come naturally to you or you may need to gain them through education, training and experience.
See the list of work-related skills below, ranked in order of importance for this career. You’ll also find the skill strength needed, letting you know how capable you must be in that skill.
Check out the list and see if this career matches your skills—take that first step!
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
Additional resources are not currently available for this career.