Advertising, marketing and public relations managers (NOC 0124)

High demand occupation

About this job

Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations.

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Sr. Manager of communications


People in this occupation are employed by commercial and industrial establishments, and advertising, marketing and public relations firms or consulting businesses.

Common job titles
  • administrator, advertising / publicity
  • channel marketing manager
  • corporate affairs manager
  • graphic design firm manager
  • manager, fundraising campaign
  • manager, web marketing
  • administrator, advertising / publicity
  • channel marketing manager
  • corporate affairs manager
  • director, sales & marketing
  • graphic design firm manager
  • manager, fundraising campaign

Duties

Advertising, marketing, public relations and e-business managers:

  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Work environment

Work is done typically in an office environment.

Career paths and resources

Career paths

Progression to senior management positions is possible with experience.

Additional resources

Additional resources are not currently available for this career.