Advertising, marketing and public relations managers (NOC 0124)

Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations.

Want to learn more? Watch these WorkBC Career Trek videos that take you on a journey to discover what a day in the work life of these careers is like.

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Sales coordinator

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Sales coordinator

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Sr. Manager of communications

Source: WorkBC's Career Trek

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Advertising, marketing, public relations and e-business managers:

• Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Work is done typically in an office environment.