Advertising, marketing and public relations managers (NOC 0124)

About this job

Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations.

People in this occupation are employed by commercial and industrial establishments, and advertising, marketing and public relations firms or consulting businesses.

See what a day in the life of this job is like—watch WorkBC’s Career Trek video about this occupation.

Source: WorkBC’s Career Trek

Common job titles
  • administrator, advertising / publicity
  • channel marketing manager
  • corporate affairs manager
  • graphic design firm manager
  • manager, fundraising campaign
  • manager, web marketing
  • administrator, advertising / publicity
  • channel marketing manager
  • corporate affairs manager
  • director, sales & marketing
  • graphic design firm manager
  • manager, fundraising campaign

Earnings

Annual provincial median salary

$70,180

Source: 2016 Job Bank Wage data

Note:Estimated median employment income based on 2016 Job Bank median hourly wage rate (median annual salary = hourly wage rate x 40 (hours per week) x 52.14 (weeks per year))

Provincial hourly rate

  • High
  • Median
  • Low

Source: 2016 Job Bank Wage Report

Duties

Advertising, marketing, public relations and e-business managers:

  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Work environment

Work is done typically in an office environment.

Job requirements

Education, training & qualifications

Advertising and public relations managers:

  • a university degree or college diploma in communications, public relations, marketing, journalism or in a related field
  • several years of experience in an advertising, public relations or communications officer position or in a related occupation 

Marketing managers:

  • a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
  • several years of experience as a sales, marketing or public relations representative or in a related occupation 

E-business managers:

  • a university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet services
  • experience in website design, interactive media development, data administration or information systems analysis or experience related to website content

Skills

  • Innovative
  • Social
  • Directive
  • Spatial Perception
  • Detail-Oriented
View skills definitions

Education programs in B.C.

The following program areas are related to this occupation:
  • Communication/Media Studies
  • Computer Information Systems/Science
  • Computing Science/Systems Related
  • Information Technology Management
  • Journalism
  • Marketing
  • Public Relations

For more information about programs offered specifically for this career, visit EducationPlannerBC.

Select a region to view regional outlook
Vancouver Island / Coast Mainland / Southwest Thompson-Okanagan Kootenay Cariboo Northeast North Coast & Nechako
Cariboo
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Kootenay
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Mainland / Southwest
Employment in 2016:
6,300
Average annual employment growth:
1.4%
Expected number of job openings:
2,850
North Coast & Nechako
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Northeast
Employment in 2016:
0
Average annual employment growth:
N/A
Expected number of job openings:
N/A
Thompson-Okanagan
Employment in 2016:
450
Average annual employment growth:
1.5%
Expected number of job openings:
250
Vancouver Island / Coast
Employment in 2016:
740
Average annual employment growth:
1.3%
Expected number of job openings:
400

N/A - Data not available

Source: B.C. Labour Market Outlook

Career paths and resources

Career paths

Progression to senior management positions is possible with experience.

Additional resources

Additional resources are not currently available for this career.