Corporate sales managers (NOC 0601)

High opportunity occupation

About this job

Corporate sales managers plan, direct and evaluate sales activities. They oversee businesses or departments involved in commercial, industrial, institutional, e-business, wholesale and retail sales.

Watch the video below to see what a day in the life of a corporate sales manager is like.
Common job titles
  • administrator, sales
  • channel sales manager
  • director, regional sales
  • manager, commercial accounts
  • manager, district
  • manager, e-commerce sales


In general, corporate sales managers:

  • Organize sales operations for a region or division
  • Set sales policies and procedures
  • Lead a sales team in finding new business and building relationships with clients
  • Set sales direction and goals for new product lines
  • Negotiate sales contracts
  • Analyze sales data
  • Create sales forecasts and set revenue targets for staff
  • Recruit, train and manage staff

Corporate sales managers may also work with their company’s marketing department to communicate marketing messages to sales staff.

Work environment

Work usually takes place in an office. More and more, corporate sales managers work remotely to manage sales representatives in other regions.

Insights from industry

Analyzing data has become an important part of this job. Corporate sales managers use technology to measure, manage and evaluate sales figures. This allows them to forecast revenues and set goals for their sales teams.

Despite having many sales-related workers, B.C. has a shortage of highly skilled sales professionals. Demand is therefore strong for qualified corporate sales managers.

Career paths and resources

Career paths

With experience, corporate sales managers may move into senior management positions. These include roles such as sales director, sales vice-president and executive senior vice-president.

Additional resources

  • Canadian Professional Sales Association (CPSA)